Vol. 3 No. 1 (2026): Innovation for Sustainability

Issue cover
Peer-reviewed research on how firms create, test and scale new products, services and business models.
Published: 2026-07-01

Articles

Book Reviews

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    Book Review: The Experimentation Habit

    Emma Fraser

    A review of a practical book that argues that steady, small experiments help organisations learn faster than large, rare launches, and that shows how teams can build the routine in everyday work.