Book Review: The Experimentation Habit

Authors

Emma Fraser University of Edinburgh Business School, United Kingdom ROR: https://ror.org/01nrxwf90

Keywords:

innovation, business models

Abstract

A review of a practical book that argues that steady, small experiments help organisations learn faster than large, rare launches, and that shows how teams can build the routine in everyday work.

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Published

2026-07-01

How to Cite

Fraser, E. (2026). Book Review: The Experimentation Habit. International Review of Business Innovation, 3(1), 47–50. Retrieved from https://www.ojs33.hrthink.org/index.php/innovation/article/view/41

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Issue

Vol. 3 No. 1 (2026): Innovation for Sustainability

Section

Book Reviews

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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